JOB TITLE:                               Social Media and Marketing Specialist

FLSA STATUS:                        Non-Exempt

DEPARTMENT:                       Programs

DIRECT SUPERVISOR:       Executive Director

POSITIONS MANAGED:     None

SALARY RANGE                   $27-32 per hour

 

SUMMARY:

The Social Media and Marketing Specialist will be responsible for managing all social media
accounts, maintaining and updating the VARP website, creating engaging marketing content, and
developing YouTube content. This role requires adherence to HIPAA and Title 22 regulations to
ensure compliance with all relevant privacy and legal standards. The ideal candidate is creative,
detail-oriented, and possesses strong digital marketing skills to enhance VARP’s online presence
and community engagement.

 

NOTE: Performance reviews are conducted annually upon the anniversary of your hire date.
Raises and promotions are based on merit, (job performance, work ethics, attendance, etc.)
which will be at the discretion of the Executive and Program Directors. Raises are not
guaranteed upon review.

 

DUTIES AND RESPONSIBILITIES:

• Manage and oversee all VARP social media accounts (Facebook, Instagram, LinkedIn, Twitter,
  etc.).

• Develop and execute a comprehensive social media strategy to increase brand awareness and
  engagement.

• Create and curate engaging digital content, including graphics, videos, blogs, and promotional
  materials.

• Maintain and update the VARP website with relevant content, ensuring accessibility and user-
  friendliness.

• Produce and manage YouTube content, including video creation, editing, and publishing.

• Monitor social media trends, audience insights, and analytics to optimize content strategy.

• Ensure all content complies with HIPAA and Title 22 regulations, maintaining client
  confidentiality and organizational compliance.

• Collaborate with internal teams to promote organizational events, initiatives, and services.

• Respond to social media inquiries and engage with the community in a professional manner.

• Track performance metrics and prepare reports on social media and marketing effectiveness.

• Stay up to date with industry trends and emerging social media technologies.

• Complete any other tasks assigned by supervisor.

 

QUALIFICATIONS:

• 2+ years of experience in social media management, digital marketing, or related roles preferred.

• Proficiency in social media platforms, website management (WordPress or similar CMS), and
  content creation tools (Canva, Adobe Suite, or similar).

• Experience with video production and editing software (iMovie, Adobe Premiere, or similar).

• Strong understanding of HIPAA and Title 22 regulations or willingness to undergo training.

• Excellent written and verbal communication skills.

• Ability to work independently and as part of a team.

• Strong analytical skills to measure and optimize marketing efforts.

• Experience in the healthcare, nonprofit, or substance abuse treatment sector is a plus.

 

EDUCATION/EXPERIENCE:

Associate’s degree in marketing, Communications, Digital Media, or a related field (or equivalent
experience) preferred.

 

PHYSICAL AND MENTAL REQUIREMENTS:

Must have reasonable mental and physical ability to perform each essential duty satisfactorily. Must be able to perform physical activities that require considerable use of your arms, legs, and body, such as lifting, balancing, walking, stooping, and the handling of materials. May be required to lift up to 75 pounds with the assistance of another person and/or equipment. The duties, responsibilities and qualifications listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.